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1. HUMAN RESOURCES to encourage someone and make them want to work hard:
• The profit-sharing plan is designed to motivate the staff.
motivate somebody to do something• The project manager may have problems in motivating people to work for him.
2. to be the reason why someone does something:• What motivates a customer to buy a small green apple as opposed to a large red one?
• Investors are primarily motivated to invest in a company's shares on the basis of the company's likely profitability.
— motivating adjective :• A significant motivating factor for managers is the right to have authority over a particular area of work.
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motivating UK US /ˈməʊtɪveɪtɪŋ/ adjective► able to make someone eager to do something: »A motivating manager knows how to help people make things happen.
► able to influence someone to behave in a particular way: motivating factor/force »Our concern for our customers is the prime motivating force behind our success.
Financial and business terms. 2012.